Accelerating Customer Relationships: Using Crm and Relationship Technologies (Hardcover)

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Description

This book describes how technology supports each critical phase of a successful CRM program.

About the Author

RONALD S. SWIFT is Vice President and a key Strategist for Customer Knowledge Solutions at NCR Corporation, the world's leading provider of Relationship Technologies that expand and enhance relationships with customers.

Product Details
ISBN: 9780130889843
ISBN-10: 0130889849
Publisher: Prentice Hall
Publication Date: September 28th, 2000
Pages: 512
Language: English