Description

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The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support.

The Communicating Principal: Practical Strategies for School Leadersprovides real-world stories, best-practice guidelines, and practical communication checklists designed to help school leaders better understand their community and bring them in to co-create a vision for positive transformation. From social media and websites to crisis and internal messaging, this book shares systems and supports that make communicating easier and more effective. Every topic is covered from the lens of a principal--what you need, how it can be done quickly and inexpensively, and how to measure success so that it can be shared and replicated. Not every school or district can afford a communication professional; The Communicating Principal is the next best thing.

About the Author

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With more than 20 years' experience in communications, marketing, and public relations, the California School Public Relations Association executive director Trinette Marquis is passionate about working with public schools and improving school community relationships. Her work has been recognized by the National School Public Relations Association, the American Association of School Administrators, the Medical Marketing Association, and the International Association of Business Communicators.Natalie A. Nash began her career in communications in news reporting as news assistant at the Chicago Bureau of The New York Times. She believes that the new imperative for today's communications professional is to help create school environments that provide a positive framework for critical conversations, particularly around race, culture, and equity. She currently serves as co-chair of the Illinois Chapter of the National School Public Relations Association (INSPRA) Equity Task Force where she works with school PR professionals to promote, empower, and create equitable practices relevant to the role of the school communications professional.